A devoted Christian who brings her love for God in all she does, Darlene Alexander sought to create products she herself could use safely and also to provide a healthy alternative for other consumers with allergies and fragrance sensitivities. Heavenly Essence, Inc., Pure'ity® shampoos and conditioners are now filling the need for a hypo-allergenic brand of hair care products in the beauty market. After the initial launch of Pure'ity Products in 2008, Darlene and her family embarked on providing quality wigs for women and children with hair loss. The Best Wigs in Sacramento is a subsidiary of Heavenly Essence, Inc. and is operational at various locations throughout the Sacramento area, i.e. McClellan Air Park,Hair Pros Beauty Salon and Optimum Health. Heavenly Essence, Inc. was founded in 2005 by Darlene and her husband, Michael Alexander, to develop and manufacture hypo-allergenic hair care products. The Heavenly Essence Pure'ity brand is the only line of hypo-allergenic hair care products created specially for the ethnic market. The beauty Darlene shares transcends physical beauty, as she is focused on sharing Gods Word in her work. Join us as Darlene shares her journey and her inspiration on Purposeful Pathway Radio!
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